Initial Denim is the first Australia menswear brand to offer a full made-to-measure jeans experience.
Working with some of the world's finest Japanese and Italian denims, we create unique handcrafted jeans.


Initial Denim is the next step in tailored menswear. Clients are invited to create jeans to their own desired specifications, choosing and customising every detail from the fabric, cut and style right through to the stitching, button and rivet colours. 

All Initial Denim jeans are made following traditional Japanese techniques and are triple stitched with a fully reinforced cotton waistband and pockets. Our jeans are finished with reinforced button holes and chain stitching for durability.


Initial Denim carry a collection of ready-to-wear jeans, available for purchase through our Brisbane store. Jeans are made from seasonal fabrics that are replaced with new styles once they sell through.

A collection of Japanese narrow loom selvedge is stocked from renowned Japanese denim mills Kaihara and Kuroki. Durable Italian denim is also available in each capsule collection.